Editor’s Note

Welcome to Pearls Café magazine. We’ve taken a typical menu and expanded it into a quarterly take-home magazine you can enjoy at your leisure. Inside you’ll find various lifestyle articles that we hope will entertain, inspire, and inform.

Every few months Pearls will feature an artist’s work— find out more about the artist currently on show (page 11). Alternatively, go on a journey with Interior Designer and Architect Mohammed Abu Al Jadayel, to discover what it takes to make it in a creative profession (page 13). If food is your passion, cook up a gourmet meal with Pearls Café’s chef recipe (page 20), or burn those calories by window shopping with us in Jeddah’s trendiest stores

Bon appetite.
Rabya Alfadl

Eater...As Nature Meant

It is no secret that fast foods are high in calories, fat, sugar, salt, and preservatives.

Fast foods are known to negatively effect a person’s health; leading to weight problems and chronic diseases such as cholesterol, high blood pressure and diabetes. Given this knowledge, why do we still find it so difficult to eat right?

Let’s face it; sifting through supermarket shelves, searching for food items containing minimal chemical ingredients requires more energy and commitment than most people can regularly give. In addition, most people nowadays no longer have the time to cook up nutritiously balanced meals using fresh produce, from scratch, everyday. And yet, there is no greater reward in the long run than taking care of one’s health.

Well, now there is a hassle free way to do so. That’s because right in the heart of Jeddah, a team of nutritionists have been working tirelessly to solve this dilemma. Their mission? To create a wholesome menu that offers the convenience of fast food, minus all the junk. So they’ve created Eater, a place where food is served as nature intended: nutritious, preservative free, fresh and natural.

Eater’s tasty menu includes nutritious salads, soups, sandwiches and juices. Eater’s nutritionists totally reject the use of processed foods and sauces. So everything at Eater is 100% preservative free. Even the mayonnaise, ketchup and dressings are made completely from scratch by Eater’s very own chefs.

The natural ingredients that go into each meal are free of food additives; such as coloring agents and taste enhancers like monosodium glutamate (MSG). At Eater, organic spices, herbs and flour are used, to give you the most natural meals possible.

In addition to taking care of your health, Eater makes it easier for you to look your best. Each item on the menu has been calorie counted, so you can control your calorie intake and keep yourself looking trim.

All the items on Eater’s menu are prepared in the store itself, ensuring quality and freshness. Juices are made in front of your eyes, soups are cooked twice daily, all the ingredients that go into the sandwiches and crisp salads are restocked twice daily, and a fresh batch of Eater’s own bread comes out of the oven every few hours.

Eater is a convenient take-out concept owned by Logic, a contemporary marketing company specializing in the leisure and food industries and founders of Pearls Café. Located on Al Rawda Street, Eater will open its doors in November.

{Contact Eater at 02 664 3354}