The Driving Forces Behind Pearls Café

Pearls Café, the newest addition to Jeddah’s booming dining-out market, opens its doors in one of the trendiest parts of town. Located on Al Rawda Street, this café is full of surprises. Its heavy set doors usher you into a sensual purple interior, complete with Moroccan style seating areas. A quaint reading corner beckons you to lose yourself in one of the café’s carefully

Chosen selection of books. A wi-fi connection allows you to log on to the internet no matter where you are seated. And at night, the café’s very own live band serenades you with the latest guitar music. In this refreshing setting you can enjoy gourmet eclectic dishes, creative cocktails, and creamy Italian Gelato. All in all, the Pearls Café experience is a welcome break from the grunge of everyday life.

“Our best ideas usually came out of our ritual meetings over a cup of coffee.”

Said Baaghil, Managing Director of Logic, a contemporary marketing company specializing in the leisure and food industries, shares his experience. “We wanted to create a sanctuary in the heart of the city, a place where friends can meet and exchange ideas in an inspiring context”.

Said founded Pearls Café along with his business partner Omar Williamson, Assistant Managing Director of Logic. Together they researched the market carefully. “The concept for Pearls Café didn’t come up overnight. After the research results, Omar and I brainstormed for many days. Our best ideas usually came out of our ritual meetings over a cup of coffee. That’s how Pearls Café was born”.

Omar and Said admit they are the bipolar opposites of each other. Said’s animated presence reveals his creativity, his out-going personality, and his knack for facing challenges head on. A Marketing graduate, his inspiration comes from his two passions: music and cultures. An avid guitar player, he thrives on Jazz, the World music of Deep Forest, and the African beat of Soukos music. As for his love of cultures, it has taken him to many parts of the world, including the United States, Benin, South Africa, Kenya, China and Holland.

Kenya, China and Holland. Omar’s seemingly cool exterior hides behind it a sharp sense of humor, and a keen mind for science, logistics and all things structured. A Biochemistry and Computer Science graduate, he patented his very own invention at the age of 18. Omar has traveled and lived in many places, but finds himself most captivated by the beauty of Scotland’s mountains.

“We want people to feel they have the freedom to escape to a world of their choice.”

Together the dynamic duo makes a strong team, straddling both realms of creative inspiration and structured process. They launched Logic less than a year ago, as a small company of two people. Today, it includes fifty-six team members and growing. In Pearls Café—their first offering to the Saudi market—they hope to provide a unique experience. Omar Williamson sums it up “we want people to feel they have the freedom to escape to a world of their choice.”

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